Luxury Travel Expert
byDistinction is a luxury sales representation agency. We represent luxury properties, successfully raising awareness and expanding sales throughout Germany, Switzerland and Austria.

We believe that luxury is not just about lavish accommodations and first-class services: it is about designing personalised journeys that cater to your guests every desire. Our team of experienced specialists is dedicated to representing exceptional hotels and resorts. From curating bespoke sales actions to making sure that every detail is meticulously planned and perfectly executed whilst still in line with your vision and concept.
Stronger together
Our dynamic, vibrant, caring and creative team connects hoteliers and agencies around the world with the focus of bringing people together, creating networks and building relationships.

Sustainable Work Ethic
We are proving that luxury can be sustainable by representing the most luxurious properties while bringing a sustainable return to our hotels and resorts. Additionally, we offer a valuable network with access to high-end agencies, travel advisors, niche operators, incentive companies and selected MICE agencies.
Customers first
Tell us what you are looking for and we will make sure to deliver on your requirements by creating a strategic plan with long term sustainability in mind.
Chief Operating Officer
Senior Sales Manager
Geraldine Gomboshaw
Morana Menzel
Geraldine, born in Berlin. She was growing up in a family of a diplomat and hotelier and therefore she saw and lived in different cultures at a very early age. Hotels have always been her safe home, no matter where in the world. She going to special music schools since she was 9 years old and singing, acting, and loving literature.

After graduating from Hotel Trade School in 2000, she started her career in luxury travel industry and worked in sales for different hotel chains like Langham Hilton, Kempinski Hotels, Ritz-Carlton and Rocco Forte. Geraldine Gomboshaw herself is characterized by her creative and proactive nature with a strong focus on international Hotel Management. She has extensive experience in new openings in sales, marketing and positioning of new brands and segments. In addition, she owns comprehensive knowledge of both strategic sales and hotel operations.

2023 is a founding year of byDistinction headed up by Geraldine.

Geraldine is a former opera singer, a sport lover, a mother of 2 daughters and a passionate networker who brings people and hearts together.
Morana was born in Brandenburg an der Havel, Germany. After studying Tourism Management at Hochschule Ostfalia in Salzgitter, she moved to the Canary Islands and worked for different hotel chains like Iberostar and Barceló.

Since 2018 Morana is living on Mallorca where she worked in several sales positions. Recently she was part of the opening team as Director of Sales at the Can Bordoy Grand House & Garden as well as the LJs Ratxó Eco Luxury Retreat.

After almost three years in the position of Sales Director, Morana took a career break for 10 months and traveled through Argentina, Chile, Bolivia, Ecuador, Colombia, Cuba and Dominican Republic.

In February 2024 she joined byDistinction team as Senior Sales Manager.

Morana speaks fluent German, English and Spanish. She is a nature-loving traveler who is into discovering new cultures, people and beaches.
It gives us great pride to represent some of the finest hotels & resorts in the world. Our esteemed clients receive tailormade sales concepts fitting exactly their marketshare within the DACH region expanding their occupancy and ADR through targeted actions.
Our goal is to open new horizons and opportunities to our clients and to complement your knowledge and experience. High-profile customer service is fundamental to our company. By analysing the latest trends, paying close attention to various PR & Sales techniques, we manage to effectively carry out what is best for those who believe in us.
– Sales Calls.

– Organisation of FAM trips.

– Sales events: cocktail parties, lunches, dinners.

– Organisation of showcases.

– Sales calls in Germany, Switzerland and Austria.

– Making sure to be in regular contact with the hotel and the agencies to enhance their work in low season periods and expand ADR and RevPar.

– Assisting in generating high-value leads as well as helping to convert them.
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Get in touch
Churerstrasse 20
8808 Pfaeffikon

+41 79 739 40 91

Geraldine Gomboshaw:
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